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What is a city without values? In this episode of the podcast we speak with Gotzone Sagardui, the Deputy Mayor of the City Bilbao to find out how Bilbao is planning to attain high levels of social progress and what is the next transformation the city will face. During our talk, she explains why Bilbao is focusing on values, what is called, Bilbao Charter of Values, and the importance of addressing issues of human rights in city planning. According to Gotzone, Bilbao wants to be known as a social progress city where success is measured by the quality of life of the last citizen not the first. Looking into the future, Bilbao is inviting citizens to reflect on core values to drive urban inner change.